Production and operations managers not only oversee the making of goods or delivery of services but also have a principal role in quality control, planning and improving systems and customer satisfaction. Business roles can encompass one or more professionals fulfilling the responsibilities of the same role, in our organizations.

Marketing executives should oversee aspects of a campaign throughout the entire lifespan of a product, service or idea. As such executives are likely to have a great deal of responsibility early on and will be required to manage their time and duties themselves. These responsibilities can include:

• overseeing and developing marketing campaigns
• conducting research and analyzing data to identify and define audiences
• devising and presenting ideas and strategies
• promotional activities
• compiling and distributing financial and statistical information
• writing and proofreading creative copy
• maintaining websites and looking at data analytics
• organizing events and product exhibitions
• updating databases and using a customer relationship management (CRM) system
• coordinating internal marketing and an organization’s culture
• monitoring performance
• managing campaigns on social media.